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Thursday, November 20 • 4:00pm - 5:00pm
Content Marketing for Reputation Management

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Protecting, promoting and maintaining your organization’s reputation is an important 24/7 job, not just when facing a crisis. In this session, experts will discuss long-term image development, short-term message control, and crisis management. These real-life ‘do’s and don’ts’ will not only protect your organization’s reputation in the public eye but can pay dividends for government relations purposes.
Moderators
avatar for Heather Rosenker

Heather Rosenker

Strategic Communicator
Heather Rosenker is a seasoned, accomplished strategic communicator experienced in the federal, state, association and corporate communications arenas. Ms. Rosenker’s experience includes helping clients manage their reputations and brands in today’s challenging environment... Read More →

Speakers
avatar for Krystle Kopacz

Krystle Kopacz

Chief Operating Officer, National Journal Group
Krystle Kopacz is the Chief Operating Officer for National Journal Group. She was formerly the Digital General Manager for Atlantic Media’s Government Executive, Nextgov and Defense One brands, responsible for the company’s digital portfolio with a particular focus on emerging... Read More →
avatar for Priya Ramesh

Priya Ramesh

Director, Digital Strategy, Burson-Marsteller
Priya Ramesh, Director, Digital Strategy, Burson-Marsteller, oversees social media strategy development and execution for Burson-Marsteller’s Public Affairs and Corporate clients with a focus on reputation management, digital content marketing and citizen engagement. With over eleven... Read More →
avatar for Lauren Supina

Lauren Supina

Senior Vice President, Strategic Initiatives and Partnerships, Women Thrive Worldwide
Lauren Supina, Senior Vice President for Strategic Initiatives & Partnerships, Women Thrive Worldwide. Lauren has worked, lived and traveled extensively around the globe. Over her 20-year career, she has led a number of initiatives to improve the lives of women and girls globally... Read More →

Sponsors
avatar for Burson Marstellar

Thursday November 20, 2014 4:00pm - 5:00pm EST
California The Capital Hilton Hotel
  Public Affairs & Communication